Marketing Your Business Online

Introduction

So you think you need a website. Why?

Do you want find new customers and increase your business?  Maybe you’re not even sure why or what it can do.

Did you know “almost 75% of consumers are using the internet to research future purchases” (News Digital Media, November 2008).

And all this can be done without your knowledge or before any direct contact is even made.

Even if your business is found using traditional methods, the next point of information sourcing is almost always done through the web.

Evolution of Websites

Websites have come a long way since the early days and are constantly evolving.

 

Pre 1990  1990-2000  2001-2009   2001-2009

Drivers

  • Tell people who we are
  • Raise awareness
  • Find customers

Drivers

  • Keep with technology
  • Support marketing
  • Provide information
  • Leave it to the experts

Drivers

  • Need to be different
  • Evolve with business
  • Greater “touch”
  • Upfront and ongoing cost

Drivers

  • Unlocking the mystery
  • Removing/reducing cost
  • Reliance on external provid

Function

  • Direct mail outs
  • Brochures and flyers
  • Cold calling

Function

  • Information base
  • Highly technical
  • Mostly static

Function

  • Branding focused
  • Customisable
  • Customer interaction
  • Impact bottom line
  • Dynamic

Function

  • Further features
  • Sophisticated content management system
  • More control
  • Ease of use
 

Today there are millions of websites and offers. It can be overwhelming and confusing. How can your business be visible?

The aim of PaxiGo’s tutorials is to dispel myths, explain and give some real strategies in plain English to enable you to take control and develop a professional website without a huge cost or continued reliance on a third party to implement changes and keep your site up to date.

We will give you information that will enable you to maximise the chances of people finding your site and engaging with your business.

You will find some exercises that will clarify your thinking and assist in developing the content and imagery of your website. We would encourage you to take the time to undertake some or all of them.